Operations Support Marketing for Business Growth

Hey there! Last week, during my LinkedIn outreach for sales, I received an interesting response from a connection. They claimed they didn't need my services because they 'market by manifesting'.

Initially, I chuckled at this notion, as I'm not one for manifesting. While I believe in dreaming big and having a clear mission, vision, and goals to fuel your drive, I'm a firm advocate for strategic planning and taking incremental steps to achieve those goals.

Marketing plays a crucial role in this process, and what I love about operations is that when you have sound operational practices, your marketing efforts are more likely to succeed.

Let me illustrate this with an example.