How My Process Revision Proves Flexibility Matters

Have you ever hit a point where you realized your business approach needed a bit of a shift?

That's what happened to me recently.

Instead of doing a total overhaul because I was feeling unsatisfied, I decided to lean more into the aspects I truly enjoy - processes, workflows, and implementing those into different software.

This pivot reminded me that some of the best learning happens through simply taking action. It's by doing the work that we discover how to refine our messaging effectively.

One big realization I had was about the services I want to emphasize - process creation and implementing tech to support those processes.

As an operations consultant, I know that you really need to understand a process inside and out before trying to bring tech into it to automate or streamline things.

This has significantly shaped how I market myself, putting the focus on addressing processes before jumping straight to tech solutions.

However, I ran into a challenge - my messages about the importance of processes didn't seem to generate much interest or engagement.

Through this experience, I recognized a tough truth: processes, as crucial as they are, just aren't that exciting or instantly appealing to most people— and really, I knew that.

Folks are often looking for a quick fix for their tech headaches rather than wanting to lay important groundwork first. We are all looking for that instant gratification in some way, right?

This is a learning opportunity - I need to take more of a "bait and switch" approach with my marketing. By leading with the appealing tech solutions people want, I can then gradually bring them around to understanding the process work required to get there successfully.